Last updated: 12/18/2015
Collection of Your Information. You may provide information to us in several ways: (i) in using the Site, you will be given the option to provide us with your Addresses, and your e-mail address in order to receive an Invite to register for an Account; (ii) if you would like to register to become a Driver, you may provide us with your name, e-mail address, phone number and zip code through the Site; (iii) if you are a company or employer and would like to learn more about our Services and/or partner with us, you may provide us with your name, e-mail address, phone number and company name through the Site; and (iv) in order to access the Services, and once you receive an Invite, you will be required to register for an Account through the App by providing your name, e-mail address, Addresses, telephone number, credit card information. Any such information that personally identifies you and which you provide to us through the Site and App such as, and as applicable, your name, e-mail address, Addresses, telephone number, credit card information, and certain preferences is considered your “Personal Information”. It is your responsibility to give us current, complete, truthful and accurate information, including Personal Information, and to keep such information up to date. Smerle will not be responsible for any problems or liability related to inaccurate or incomplete Personal Information, whether due to your failure to update such Personal Information or otherwise.
In addition to the Personal Information, we may collect general non-personal information from your use of the Services and/or which you provide to us (the “General Information”):
Your requested departure times;
Your GPS location accessible by us through the App (your “Location”). Your approximate location may also be derived from your IP address;
Certain information about your mobile device, such as, for example, advertising identifiers, the hardware model, operating system, software and file names, preferred language, unique device identifier, serial number, device motion information, and mobile network information; and
Certain standard browser information, such as your browser type, IP address, access times, and App usage data.
In using and/or accessing the Services, you expressly authorize us to collect and use your Personal Information and General Information in connection with the Services. You further acknowledge and agree that Smerle may, but is not obligated to, maintain copies of your Personal Information and General Information indefinitely, or delete any or all such information, at our sole discretion. When you receive promotional e-mails or newsletters from Smerle, if any, we may use customized links or similar technologies to determine whether such newsletters or e-mail has been opened and which links you click. This information is used to provide you more focused e-mail communications and/or other information.
We may share your Personal Information and General Information with other Commuter only to the extent to enable easy identification and communication. For example, Drivers will be provided with Commuters Name, Addresses and Phone number in order for them to pick-up and drop off. Personal Information about you may also be provided to your employer if your employer has partnered with us and/or you require transportation to your Home Address in the event of an emergency.
Smerle may hire other companies to provide limited administrative and communication services on Smerle’ behalf, such as hosting Sites, the processing and delivery of mailings, providing customer support, or providing credit card processing services. Smerle has the right to disclose your Personal Information to these third party companies for the purpose of administering and maintaining the Site and App’s features, functions and operations. Those companies will be permitted to obtain only such Personal Information as necessary for them to deliver the respective services, and Smerle does not authorize these companies to use your Personal Information except for the sole purpose of providing those services requested by Smerle.
Security of Your Personal Information.The Personal Information is securely stored within our database, and we use standard, industry-wide practices such as firewalls, encryption, and (in certain areas) Secure Socket Layers (“SSL”) for protecting your information. However, as effective as encryption technology is, no security system is impenetrable. Smerle cannot guarantee the security of our database, nor can we guarantee that information you supply won't be intercepted while being transmitted to Smerle over the Internet. Smerle recommends that you not disclose your password to anyone.
In addition, Smerle may use third party analytics providers and products to obtain, compile and analyze General Information about how Users are using and interacting with Smerle and/or the Services. Smerle may provide General Information to these analytics providers for the purpose of obtaining statistics and other information about how Users are using and interacting with Smerle. These analytics providers may use a variety of established or new tracking technologies or tools (including, without limitation, cookies, web beacons, HTTP cache, local shared objects and persistent identifiers) to recognize your computer or device and/or to collect or compile this information. Smerle has no control over the technologies, tools or practices of the third parties that providing analytics products and services to Smerle.
Location Information. From the permission system on your mobile operating system, we request permission for the App’s collection of your Location from your device. If you initially permit the collection of this information, you can later disable it by changing the location settings on your mobile device. However, you understand that (i) your ability to use certain features of our Services will be limited if you do so, and (ii) disabling the App’s collection of your Location from your device will not limit our ability to collect your Ride information from a Driver's device or our ability to derive approximate location from your IP address.
Collection and Use of Children's Personal Information.The Site, the App and the Services are intended for general audiences, and Smerle does not knowingly collect any Personal Information from children. During the registration process for an Account, Smerle may collect age information, and if Users identify themselves as under 13 years of age, Smerle will block such Users from providing Personal Information.
E-mail Communications.Upon registration for an Account or using the Services provided by Smerle, we may send you daily or weekly e-mails. If you do not want to receive e-mail or other mail from us, please notify us by e-mail at [support@Smerle.com] and include sufficient information for us to identify your account, including your name, email address and the specifics of your request. However, after you unsubscribe to cease receiving e-mails, Smerle may still contact you via e-mail for administrative or informational purposes, including messages regarding the administration of your account and/or any services or events to which you have registered.
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